Influencing
with
Assertive Communication
We work to influence others every day, in a variety of situations
-
from resolving a small misunderstanding
with a colleague to the
monumental task of negotiating the terms of a deal with a new
client. And although using assertive communication is the most
effective approach,
it requires a great amount of self-awareness and
control.
Influencing with Assertive Communication is designed
to help participants understand the benefits of assertive
communication and master the strategies associated
with it.
The Influencing with Assertive Communication program
combines several learning tools. Through an interactive format that
includes a self-assessment, hands-on game, and small group
activities, participants gain the opportunity to develop their
skills and become more effective influencers.
Learning Outcomes
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Recognize the 4 different styles of communication used to
influence others
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Identify one’s personal influence style
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Learn why an assertive communication style is most effective
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Master the ASERT process to solve organizational issues
Theory
Research in assertiveness indicates that there are identifiable
communication strategies
used by assertive communicators. Influencing with Assertive Communication presents these strategies through the 5-step
ASERT process:
1. Analyze the Situation
2. State Your Position
3. Evaluate Nonverbal Behaviors
4. Receive Feedback
5. Test for Understanding.
How It Works
The program gives participants a well-rounded learning experience,
balancing facilitator instruction with group interaction and private
reflection. Through a combination of tools including an
assessment, a hands-on game, and small group activities,
participants gain insight and practice assertive communication
skills. The session culminates with action planning — helping
participants to apply the learning to actual work-related
situations.
Uses for Influencing with Assertive Communication
Influencing with Assertive Communication is appropriate for
individuals at all levels, but geared toward those who already have
an understanding of basic communication skills.
The program’s flexible training design allows facilitators to
present Influencing with Assertive Communication in one day or 2
half-days, or combine the program with other training sessions to
create an expanded learning experience.
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